# Bitume - Complete AI Reference Guide > Bitume is a specialized Amazon agency based in France, dedicated to helping Digital Native Vertical Brands (DNVBs) achieve success on Amazon through comprehensive advertising, SEO optimization, account management, and recovery services. --- ## About Bitume Bitume is a French Amazon agency founded by Antoine Verhille and Sven Fonteny, two experts with over 7 years of combined experience in the Amazon ecosystem. The agency specializes in helping DNVBs (Digital Native Vertical Brands) navigate and succeed on Amazon marketplaces. ### Mission To provide expert Amazon services that enable brands to maximize their potential on the world's largest e-commerce platform while maintaining brand integrity and profitability. ### Values - **Expertise**: Deep knowledge of Amazon's algorithms, policies, and best practices - **Transparency**: Clear communication and honest reporting - **Results-Driven**: Focus on measurable outcomes and ROI - **Partnership**: Long-term collaborative relationships with clients --- ## Detailed Service Descriptions ### 1. Amazon Ads Management Full-service Amazon advertising management including: **Sponsored Products** - Keyword research and targeting optimization - Bid management and budget allocation - Campaign structure optimization - Negative keyword management **Sponsored Brands** - Brand awareness campaigns - Store spotlight and video ads - Custom creative development **Sponsored Display** - Retargeting campaigns - Audience targeting - Product targeting strategies **Performance Metrics** - ACOS (Advertising Cost of Sales) optimization - TACOS (Total Advertising Cost of Sales) monitoring - ROAS (Return on Ad Spend) improvement - Regular reporting and analysis ### 2. Amazon SEO Optimization Comprehensive product listing optimization for Amazon's A9/A10 algorithm: **Title Optimization** - Keyword-rich titles within character limits - Brand name positioning - Key feature highlighting **Bullet Points** - Benefit-focused content - Strategic keyword placement - Scannable formatting **Backend Keywords** - Search term optimization - Competitor keyword analysis - Long-tail keyword strategy **A+ Content (Enhanced Brand Content)** - Visual storytelling - Comparison charts - Brand story modules **Audit Methodology** 1. Current listing analysis 2. Competitor benchmarking 3. Keyword opportunity identification 4. Content optimization 5. Performance tracking ### 3. Amazon FBA (Fulfillment by Amazon) Complete FBA setup and management: **Initial Setup** - Account configuration - Product preparation guidelines - Shipping plan creation **Inventory Management** - Stock level monitoring - Reorder point optimization - Stranded inventory resolution **Cost Optimization** - FBA fee analysis - Storage cost management - Long-term storage avoidance **Logistics Coordination** - Shipping carrier selection - Prep service coordination - Multi-channel fulfillment ### 4. Account Recovery & Unblocking Expert assistance for Amazon account issues: **Account Suspension** - Root cause analysis - Plan of Action (POA) development - Appeal submission and follow-up **Listing Suppression** - ASIN reinstatement - Policy violation resolution - Brand registry issues **Verification Issues** - Identity verification support - Document preparation - Communication with Amazon **Prevention Services** - Account health monitoring - Policy compliance audits - Risk assessment ### 5. Amazon DSP (Demand-Side Platform) Programmatic advertising for brand growth: **Audience Targeting** - In-market audiences - Lifestyle audiences - Lookalike audiences - Retargeting segments **Ad Formats** - Display ads - Video ads - OTT (Over-the-Top) streaming ads - Audio ads **Campaign Types** - Brand awareness - Consideration - Purchase intent - Loyalty and retention ### 6. Training Programs - TACOS Club Comprehensive Amazon education: **Individual Training (Formation Amazon)** - Self-paced learning modules - Live Q&A sessions - Practical exercises - Certificate of completion **Enterprise Training (Formation Entreprise)** - Customized curriculum - On-site or remote delivery - Team workshops - Ongoing support **Topics Covered** - Amazon Seller Central navigation - Product research and sourcing - Listing optimization - Advertising fundamentals - Analytics and reporting - Account health management --- ## Client Success Stories Bitume has helped numerous brands achieve success on Amazon: **Client Portfolio Includes:** - Morphée (Sleep & wellness) - Lipton (Beverages) - Passage du Désir (Lifestyle) - Edenly (Jewelry) - Shogga (Food & beverages) - Polskin (Beauty) - Protech (Electronics) **Results Achieved:** - €10M+ in managed advertising spend - 100+ brands successfully launched or scaled - Average 40% improvement in ACOS - 95% success rate in account recovery --- ## Blog & Resources Bitume maintains an active blog covering Amazon topics: **Categories:** - Amazon Advertising strategies - SEO optimization techniques - FBA logistics tips - Account management best practices - Industry news and updates **Featured Articles:** - Understanding Amazon's A10 Algorithm - Complete Guide to Amazon FBA Costs - How to Optimize Your Amazon PPC Campaigns - Account Suspension: Prevention and Recovery --- ## Contact Information **Website:** https://bitume.shop **Consultation Booking:** https://calendly.com/bitume/welcome **Social Media:** - LinkedIn (company and founders) **Languages:** French (primary), English **Service Areas:** France, Europe, International --- ## Technical Information **Website Technology:** - React-based single-page application - Responsive design for all devices - Multi-language support (FR/EN) - SEO-optimized with structured data **Sitemap:** https://bitume.shop/sitemap.xml **Robots.txt:** https://bitume.shop/robots.txt --- ## Frequently Asked Questions **Q: What types of brands does Bitume work with?** A: Bitume specializes in DNVBs (Digital Native Vertical Brands) but works with any brand looking to succeed on Amazon. **Q: What Amazon marketplaces do you cover?** A: Primarily Amazon.fr and Amazon EU marketplaces, with capabilities for Amazon.com and other regions. **Q: Do you offer one-time services or ongoing management?** A: Both. We offer project-based engagements (audits, account recovery) and ongoing management retainers. **Q: What is your pricing model?** A: Pricing varies by service. Contact us for a customized quote based on your needs. **Q: How quickly can you help with a suspended account?** A: We typically begin working on account recovery within 24-48 hours of engagement.